We started worked with WTribe to help them increase their memberships at their Home Tribe Centre in Tuggerah. To do this we created a TVC-style promo video as well as a series of highly emotive testimonial videos that authentically demonstrated the benefits of membership. To do justice to WTribe we left behind any and all preconceived ideas as to what advertising in the fitness industry is “supposed” to look and feel like and leaned into the WTribe spirit. Since then we have been involved in various projects including creating photography, video and graphic assets for the upcoming release of an online health and wellness platform. WTribe is an inspiring and nurturing space built for women by women to take control of their mental and physical wellbeing.