Husqvarna Australia
Husqvarna Automower® | Robotic Lawn Mower
We used Human-Centric story telling to help Husqvarna Australia achieve 10x their expected Robotic Lawnmower sales in 2022.
Instead of focusing on all the intelligent technology built into the Husqvarna Automower® (of which there are bundles), we thought to look at the way this amazing piece of technology truly benefits people’s lives away from the turf.
Turns out that not having to mow the lawn is good for your wallet, your health, your headspace, and good for the planet.
And if that wasn’t enough the Husqvarna Automower® is designed so well that it does a better job of cutting the grass than you and your petrol-guzzling push power anyway.
Once we got that message out there it seems they started rolling out of the door!
To achieve this Wonder Creative went on a road trip! Leaving from the Central Coast, NSW we visited Husqvarna Automower® Dealers and users in South Australia, Victoria, and New South Wales to hear their stories.
After an incredible journey through some amazing parts of Australia, we were able to deliver a swathe of video and photography content that Husqvarna Australia continues to use across their various public-facing and dealer network sales and marketing strategies.
